WHY MERELY COMPETE WHEN YOU CAN BECOME A LEADER IN YOUR FIELD? The only thing that differentiates your service or your product from any others is your creativity and innovation” says Jeff Tobe, award-winning entrepreneur and business consultant. In this THIRD EDITION, Coloring Outside the Lines™, Tobe shows that when you compete head-on in business you are succumbing to what he calls the “that’s-the-way-we’ve-always-done-it” syndrome! When we agree to “stay in the lines’, we conform and we lose! Through the entertaining business life-lessons in his book, Tobe reveals how to awaken the creative giant within. Tobe’s examples of street-smart INNOVATION, CUSTOMER EXPERIENCE, LEADERSHIP and EMPLOYEE ENGAGEMENT insights will inspire you. His powerful and fun stories will motivate you! This book provides guidance to anyone who wants to use creativity to boost their impact and become a David among the Goliaths!